Book: All Marketers Are Liars in English

Seth Godin advises marketers that what matters is not the quality of their goods but the good feelings generated by their "storytelling." In our complicated, cynical world, we all want to hear a story that we can believe; a story that fits our worldview; a story that we intuitive embrace and then share with our friends. If the story grabs us on a deep gut level, Godin insists, it doesn`t matter that it contains a little white lie. In All Marketers Are Liars, the author of Purple Cow describes the difference between marketing campaigns that work and those that fail.