Kniha: Priceless: The Hidden Psychology of Value v anglickom jazyku

Viete prečo gigantické firmy ako Microsoft, Coca-Cola, Nestle, Nokia a Mercedes platia nehorázne peniaze odborníkom na oceňovanie ich produkcie? Ako sa podarilo Apple presvedčiť milióny zákazníkov, aby si namiesto bezplatných nahrávok na internete sťahovali platené cez iTune Store?

Medzinárodne uznávaný odborník na túto oblasť vám pootvorí svet oceňovania nielen značkových tovarov a produktov.

Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.