• Anglický jazyk

Fall of Advertising and the Rise of PR, The

Autor: Al Ries

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

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O knihe

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

  • Vydavateľstvo: Harper Business
  • Rok vydania: 2004
  • Formát: Paperback
  • Rozmer: 203 x 133 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780060081997

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