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Anglický jazyk
Social Networks and Customer Acquisition in Nigeria
Autor: Kingsley Ikechukwu Onyegbule
The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the... Viac o knihe
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O knihe
The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the banks in this era of digital transaction in Nigeria in the banking sector. A conceptual framework was adapted from the NetElixir Model of Online Customer Acquisition. The results were validated using the Z-test formula. It shows that social network site has a very significant relationship with customer touch-point, customer Insight and customer engagement. The findings solved the problem that inspired the study.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202685191
