• Anglický jazyk

An Exploratory Study of Men's Interpretation and Choices of Male Looks

Autor: Ou Zhang

Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same... Viac o knihe

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O knihe

Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.

  • Vydavateľstvo: AV Akademikerverlag
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783639454437

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