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Anglický jazyk
An Exploratory Study of Men's Interpretation and Choices of Male Looks
Autor: Ou Zhang
Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same... Viac o knihe
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O knihe
Revision with unchanged content. Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639454437
