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Anglický jazyk
Category Killers : The Retail Revolution and Its Impact on Consumer Culture
Autor: Robert Spector
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than \"category killers\" like Wal-Mart, Toys R Us, and Costco. This book explores... Viac o knihe
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O knihe
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than \"category killers\" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what\'s next in retail\'s future.
- Vydavateľstvo: Harvard Business School Press
- Rok vydania: 2004
- Jazyk: Anglický jazyk
- ISBN: 9781578519606
