Customer Relationship Management
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  • Anglický jazyk

Customer Relationship Management

Autor: Scn Education

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with... Viac o knihe

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bežná cena: 109.99 €

O knihe

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

  • Vydavateľstvo: Vieweg+Teubner Verlag
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 240 x 170 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783322849632

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