• Anglický jazyk

Diffusion of innovation theory as a predictor ofinternet adoption

Autor: Abdullah Almobarraz

Internet adoption can be considered the late 20thcentury's most important event. In academicenvironments today, Internet applications have beenwidely implemented in universities and colleges, withprofessors now integrating Internet technology intoclassroom... Viac o knihe

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O knihe

Internet adoption can be considered the late 20thcentury's most important event. In academicenvironments today, Internet applications have beenwidely implemented in universities and colleges, withprofessors now integrating Internet technology intoclassroom activities. Therefore, this study applieddiffusion of innovations theory to identify thedifferences in demographic characteristics ofInternet adopters and non-adopters among facultymembers at Imam University in Saudi Arabia, toexamine whether faculty members' perceptions of theInternet affected adoption, to determine if theuniversity administration's decisions impacted faultymembers' decisions to adopt the Internet, identifiedfactors motivating faculty members to adopt theInternet, to identify obstacles influencing facultymembers' decisions to use the Internet, anddetermined whether innovation characteristics asperceived by faculty members predicted Internetadoption. Using Rogers' diffusion of innovationtheory, the influence of eight attributes wereexamined regarding Internet adoption among ImamUniversity faculty members.

  • Vydavateľstvo: VDM Verlag
  • Rok vydania: 2009
  • Formát: Paperback
  • Rozmer: 223 x 151 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783639173642

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