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Anglický jazyk
Effectiveness of Social Marketing and Behaviour Change
Autor: Prasanta Parida
Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour,... Viac o knihe
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O knihe
Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book"Effectiveness of social marketing & Behavioural change". This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.
- Vydavateľstvo: Scholars' Press
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639701210
