Innovation and Marketing of Fast Moving Consumer Goods
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  • Anglický jazyk

Innovation and Marketing of Fast Moving Consumer Goods

Autor: Gísli Thorsteinsson

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision?... Viac o knihe

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O knihe

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2010
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783843366489

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