• Anglický jazyk

International Business: Foreign market entry principles

Autor: Mike Kleinemaß

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today's... Viac o knihe

Na objednávku, dodanie 2-4 týždne

11.39 €

bežná cena: 13.40 €

O knihe

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today's business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent.
This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework.
The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions.
The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2007
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783638768108

Generuje redakčný systém BUXUS CMS spoločnosti ui42.