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Anglický jazyk
Marketing Libraries in a Web 2.0 World
Autor: Réjean Savard
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The...
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O knihe
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
- Vydavateľstvo: De Gruyter Saur
- Rok vydania: 2011
- Formát: Hardback
- Rozmer: 236 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783110263312
