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Anglický jazyk
Marketing Library and Information Services II
Autor: Dinesh K. Gupta
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts...
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O knihe
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
- Vydavateľstvo: De Gruyter Saur
- Rok vydania: 2013
- Formát: Hardback
- Rozmer: 236 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783110280869
