Netnography
is an indispensable guide to the understanding and conduct of Internet ethnography.
includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography... Viac o knihe
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O knihe
is an indispensable guide to the understanding and conduct of Internet ethnography.
includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
- Vydavateľstvo: Sage Publications Ltd.
- Formát: Paperback
- Jazyk:
- ISBN: 9781446285756
Anglický jazyk 
Nemecký jazyk 
