Emergence and effectiveness of digital advertising
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  • Anglický jazyk

Emergence and effectiveness of digital advertising

Autor: A. Ait Ben Ahmed

The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan... Viac o knihe

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39.78 €

bežná cena: 45.20 €

O knihe

The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan website through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising, confirming its availability, profitability, and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786206149224

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