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Anglický jazyk
Learning Organizational Behavioral Cases
Autor: John Lok
This book is arranged in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic discussion focuses on consumers, and on understanding the complex factors that lead to buying... Viac o knihe
Na objednávku
16.02 €
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O knihe
This book is arranged in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic discussion focuses on consumers, and on understanding the complex factors that lead to buying decisions. The third thematic discussion focuses on how these sample companies use knowledge about consumers and the broader marketing environment to develop a competitive advantage. The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the context of an increasingly globalized marketing environment.
- Vydavateľstvo: Notion Press
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9798887726724
