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Anglický jazyk
The Consumerist Manifesto
Autor: Martin P. Davidson
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
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O knihe
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
- Vydavateľstvo: Routledge
- Rok vydania: 1992
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415046206