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Anglický jazyk
The role of prosumers in innovation activity of organisations
Autor: Kirill Shikhanov
This paper presents a study which works out the classification of roles of prosumers in innovation process that will make it possible to develop methods of involving prosumers in participation in different stages of forming the innovation process. The... Viac o knihe
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O knihe
This paper presents a study which works out the classification of roles of prosumers in innovation process that will make it possible to develop methods of involving prosumers in participation in different stages of forming the innovation process. The study analyses the set of definitions and frameworks, brings it into a theoretical order, structures clear and precise logic, results and recommendations. The work is, thus, dedicated to reviewing, classifying, and synthesizing knowledge about involving prosumers and some widely-used frameworks in both academia and practice. The research studies cases of Apple, Google, Microsoft, IBM, Amazon, LG, Sony, Samsung, Intel, RIM, as well as examples of Gillette, Lego, Nike, Valve, Harley-Davidson, Lipton, CNN, Starbucks, Pepsi, Ebay, Yahoo, Warner Brothers, Digg, Converse and others.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783846518182
