• Anglický jazyk

Advertising to Children

Autor: Caroline Oates

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising,... Viac o knihe

Na objednávku

104.49 €

bežná cena: 109.99 €

O knihe

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2014
  • Formát: Hardback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780230252028

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