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Anglický jazyk
Analyzing corporate discourse in globalized markets: the case of FIAT
Autor: Pietro Manzella
In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment?... Viac o knihe
Na objednávku
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O knihe
In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment? The analysis is carried out within the discipline of business communication, a multidisciplinary area encompassing discourse analysis, applied linguistics, legal, economic and marketing discourse, terminology and translation studies, cross-cultural studies, labour law, and industrial relations.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783848494491
