Assessing Communication Strategies at Higher Education Institutions

In South Africa the National Plan for Higher Education (NPHE, 2001) brought with it distinct changes to the higher education landscape. Amongst the major changes were the mergers of various higher education institutions. In 2005, the Walter Sisulu University for Technology (WSU) was established through the merger of the former Border Technikon, Eastern Cape Technikon and the University of Transkei. The University caters for students from the Eastern Cape's Border and Kei regions resulting in communication with a large number of stakeholders. Effective communication as well as developing and maintaining relationships with key stakeholders therefore become pivotal. This study set out to examine the perceived effectiveness of communication strategies between the Walter Sisulu University and students. A mixed method approach found that although respondents felt that communication was satisfactory, concerns were however, raised about the effectiveness of the communication strategies being utilised. The study recommended e-communication as a key strategy to facilitate communication with students.