Bare Bones Introduction to Integrated Marketing Communication
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  • Anglický jazyk

Bare Bones Introduction to Integrated Marketing Communication

Autor: Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both... Viac o knihe

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146.70 €

bežná cena: 163.00 €

O knihe

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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