-
Anglický jazyk
Campaign Strategies and Message Design
Autor: Mary Anne Moffitt
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing... Viac o knihe
1 kus skladom u vydavateľa Posielame do 7-10 dní
45.90 €
bežná cena: 51.00 €
O knihe
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
- Vydavateľstvo: Praeger
- Rok vydania: 1999
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780275964702
Nemecký jazyk 
Ruský jazyk 
