• Anglický jazyk

Choice Architecture

Autor: Frederic P. Miller

Choice architecture describes the way in which decisions are influenced by how the choices are presented, and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels... Viac o knihe

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O knihe

Choice architecture describes the way in which decisions are influenced by how the choices are presented, and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.

  • Vydavateľstvo: OmniScriptum
  • Rok vydania: 2026
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786130693299

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