Consumer behavior towards Green Product in a Developing country
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  • Anglický jazyk

Consumer behavior towards Green Product in a Developing country

Autor: Abdul Bashiru Jibril

This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual... Viac o knihe

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39.05 €

bežná cena: 41.10 €

O knihe

This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.

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