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O knihe
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
- Vydavateľstvo: Beard Books
- Rok vydania: 2004
- Formát: Paperback
- Rozmer: 215 x 143 mm
- Jazyk: Anglický jazyk
- ISBN: 9781587982408
