Crm Systems in Industrial Companies
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  • Anglický jazyk

Crm Systems in Industrial Companies

Autor: Andrea Perna

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation... Viac o knihe

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104.49 €

bežná cena: 109.99 €

O knihe

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2014
  • Formát: Hardback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781137335654

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