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Anglický jazyk
Effectiveness of Humour in Advertising
Autor: Arifur Rahman
Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored - emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal... Viac o knihe
Na objednávku
50.85 €
bežná cena: 56.50 €
O knihe
Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored - emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659410901
