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Anglický jazyk
Election Campaigning
Autor: Dennis Kavanagh
The advent of new technology and the importation of "professional communicators" has transformed the nature of British election campaigning. Kavanagh explores this process of "Americanization" characterized by the increasing importance of the media in elections... Viac o knihe
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O knihe
The advent of new technology and the importation of "professional communicators" has transformed the nature of British election campaigning. Kavanagh explores this process of "Americanization" characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters.
- Vydavateľstvo: John Wiley & Sons
- Rok vydania: 1995
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780631198116
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