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Anglický jazyk
Fashion & Luxury Marketing
Autor: Michael R. Solomon
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global... Viac o knihe
Na objednávku
205.74 €
bežná cena: 228.60 €
O knihe
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 241 x 196 mm
- Jazyk: Anglický jazyk
- ISBN: 9781526419248
