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Anglický jazyk
Fostering Consumer Well-Being
Autor: Fatih Sonmez
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding... Viac o knihe
Na objednávku
188.09 €
bežná cena: 197.99 €
O knihe
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.
- Vydavateľstvo: Palgrave Macmillan
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783031591433
