• Anglický jazyk

From Categories to Categorization

Autor: Rodolphe Durrand

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity... Viac o knihe

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193.90 €

bežná cena: 204.10 €

O knihe

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

  • Vydavateľstvo: Emerald Publishing Limited
  • Rok vydania: 2017
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781787142398

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