Key Concepts in Public Relations

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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading... Viac o knihe

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O knihe

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

  • Vydavateľstvo: Macmillan Education
  • Formát: Paperback
  • Jazyk:
  • ISBN: 9780230203297

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