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Anglický jazyk
Lecturers' Attitudes Towards Marketing E-courses
Autor: Can Öztürk
This research identifies and evaluates the attitudes of Estonian and Turkish marketing lecturers towards undergraduate level marketing e-courses. It also provides a definitive comparison between available marketing e-courses on the internet and TalTech undergraduate... Viac o knihe
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O knihe
This research identifies and evaluates the attitudes of Estonian and Turkish marketing lecturers towards undergraduate level marketing e-courses. It also provides a definitive comparison between available marketing e-courses on the internet and TalTech undergraduate marketing courses. This comparison is provided via visualised tables which enable the readers to understand it fully. Furthermore, it offers a pronounced view of marketing lecturers via depth interviews to discover the attitudes of them. It gives a direct perspective of the marketing lecturers who are interviewed. It reflects their observations, opinions and experiences with undergraduate level marketing e-courses. All in all, this research indicates significant points related to the attitudes towards e-learning and brings distinct recommendations which are considered as the key points of future marketing education.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200241108
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