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Anglický jazyk
Nicely Said: Writing for the Web with Style and Purpose
Autor: Nicole Fenton
Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.
This book answers questions like:
•...
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Na objednávku
25.17 €
bežná cena: 26.49 €
O knihe
Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.
This book answers questions like:
• How do we get people to care about our products?
• What's the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
- Vydavateľstvo: New Riders
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 229 x 178 mm
- Jazyk: Anglický jazyk
- ISBN: 9780321988195
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