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Anglický jazyk
Predatory Thinking
Autor: Dave Trott
LIFE IS A ZERO-SUM GAME
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director,... Viac o knihe
Na objednávku
21.96 €
bežná cena: 24.40 €
O knihe
LIFE IS A ZERO-SUM GAME
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
- Vydavateľstvo: Pan
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9781447285342
