Anglický jazyk

Renewing Unilever

Vydavateľstvo: Oxford University Press
Rok vydania: 2005
Jazyk: Anglický jazyk
ISBN: 9780199269440

Autor: Geoffrey Jones

Unique company history of Unilever from the 1960s, a leading global company and producer of many popular household brands of consumer products such as Dove, Ben & Jerry`s, Bird`s Eye, Timotei, Lux,... Viac o knihe

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O knihe

Unique company history of Unilever from the 1960s, a leading global company and producer of many popular household brands of consumer products such as Dove, Ben & Jerry`s, Bird`s Eye, Timotei, Lux, Sunsilk, and Wall`s
Written by a leading business historian provided with unrestricted access to company archives and executives
Fascinating insight into the management of a leading multinational in the era of globalization
Traces the efforts to renew the company, and the strategy developed in the mid-1980s focused onfast moving consumer goods

Unilever is one of the world`s largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide.