Revenue Management
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  • Anglický jazyk

Revenue Management

Autor: I. Yeoman

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how... Viac o knihe

Na objednávku

104.49 €

bežná cena: 109.99 €

O knihe

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

  • Vydavateľstvo: Palgrave Macmillan
  • Rok vydania: 2010
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349317134

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