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Anglický jazyk
The Four Stages of Highly Effective Crisis Management
Autor: Jane Jordan
Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop...
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O knihe
Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential a oebad pressa due to mismanaging a situation.
- Vydavateľstvo: CRC Press
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781439853733
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