A Study on Impact of social media on Teenagers

Young people in the twenty-first century have become much more informed than any other generation before. They are exposed to much more uncontrolled information than young people previously. The extensive use of Social Networking in India has been on the rise among the new generation youths. In today's world, life cannot be imagined without Facebook, YouTube, Instagram, What s App, LinkedIn or Twitter accounts and online handles. The objective of this study is an attempt to investigate the extent of social networking impact on the Indian youth. The reason for selecting youth as the target audience is because the direction of a country and culture is decided by the direction taken by youths of that country. It is an attempt to analyze the pattern of social networking usage and impact in order to determine the social networking addiction. The use of social media has both negative and positive impacts on our youths today. It aims to bring to light the impacts of social media specifically to the youth of this generation. These impacts are both positive and negative.