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Anglický jazyk
Judging the Likelihood of Future Events
Autor: Shaan Shahabuddin
The desirability bias explains that desirable events are judged as more likely to occur. Lench (2009) paired positive affect to a white car image and found higher likelihood ratings for the white car, supporting the desirability bias. In this study, participants... Viac o knihe
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O knihe
The desirability bias explains that desirable events are judged as more likely to occur. Lench (2009) paired positive affect to a white car image and found higher likelihood ratings for the white car, supporting the desirability bias. In this study, participants (N=90) anticipated watching a valenced video (positive, negative, or neutral), viewed a series of neutral images (including a white car image), then rated the likelihood of owning a white car. The "buffer hypothesis" suggests that anticipation of a negative event (i.e., a negative video) would infuse current experiences (owning a white car) with positive affect so that these experiences would be rated as more likely to occur, supporting the desirability bias. Although this effect was not found, significant correlations reveal a positive relationship between feelings towards white cars and likelihood of owning a white car. It is suggested that anticipation decreased congruency between these variables.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783848445721
