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Anglický jazyk
Language and Intercultural Communication in Cross-border Trade Context
Autor: Edwin Chris Odhiambo
The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade.... Viac o knihe
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O knihe
The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204981291
