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Anglický jazyk
Adland
Autor: James P. Othmer
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it's the wickedly funny, compelling personal chronicle of... Viac o knihe
Na objednávku
17.10 €
bežná cena: 18.00 €
O knihe
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it's the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
- Vydavateľstvo: Random House
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 201 x 133 mm
- Jazyk: Anglický jazyk
- ISBN: 9780767928977
