Advances in Advertising Research XIV
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  • Anglický jazyk

Advances in Advertising Research XIV

Autor: Alexandra Vignolles

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising... Viac o knihe

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O knihe

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

  • Vydavateľstvo: Springer Vieweg
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 216 x 153 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783658447120

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