An assessment of values concerning luxury brand purchase intention
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  • Anglický jazyk

An assessment of values concerning luxury brand purchase intention

Autor: Tagreed Abalkhail

This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values... Viac o knihe

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50.73 €

bežná cena: 53.40 €

O knihe

This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed ¿

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