Between advertising efforts and consumer resistance
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  • Anglický jazyk

Between advertising efforts and consumer resistance

Autor: Khadidja Imene Tabet Aoul

This book aims to understand the behavior of the postmodern consumer in the face of advertising efforts by highlighting a key concept that is of major interest to marketing researchers, namely consumer resistance. A review of the literature in this field... Viac o knihe

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53.68 €

bežná cena: 56.50 €

O knihe

This book aims to understand the behavior of the postmodern consumer in the face of advertising efforts by highlighting a key concept that is of major interest to marketing researchers, namely consumer resistance. A review of the literature in this field of research is proposed by the author in order to analyze in depth this type of behavior and to provide answers based on this phenomenon of resistance to marketing efforts and especially advertising.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2021
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786204311012

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