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Anglický jazyk
Blunders in International Business
Autor: David A. Ricks
This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that... Viac o knihe
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O knihe
This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
- Vydavateľstvo: John Wiley & Sons
- Rok vydania: 2006
- Formát: Paperback
- Rozmer: 214 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781405134927
