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Anglický jazyk
Brand Psychology
Autor: Laura Busche
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play... Viac o knihe
Na objednávku
86.93 €
bežná cena: 91.50 €
O knihe
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032373720