• Anglický jazyk

Brand Psychology

Autor: Laura Busche

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play... Viac o knihe

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86.93 €

bežná cena: 91.50 €

O knihe

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032373720

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