Brands in the Age of AI
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  • Anglický jazyk

Brands in the Age of AI

Autor: Mark Kingsley

Through in-depth discussions, Kingsley reveals how AI-powered personalization,automation,anddataanalyticsarereshapingthewaybrandsconnectwithconsumers.WithAI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences,... Viac o knihe

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bežná cena: 24.70 €

O knihe

Through in-depth discussions, Kingsley reveals how AI-powered personalization,automation,anddataanalyticsarereshapingthewaybrandsconnectwithconsumers.WithAI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.

  • Vydavateľstvo: Quarto
  • Rok vydania: 2025
  • Formát: Hardback
  • Rozmer: 233 x 158 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780760395219

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