BUILDING A WORLD CLASS SERVICE ORGANIZATION
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  • Anglický jazyk

BUILDING A WORLD CLASS SERVICE ORGANIZATION

Autor: Wirtz Jochen


Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series... Viac o knihe

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O knihe


Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

  • Vydavateľstvo: WS PROFESSIONAL
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781944659455

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